A flapper shopgirl woos her rich boss with animal magnetism, otherwise known as “it.”
Two young men, one rich, one middle class, both in love with the same woman, become US Air Corps fighter pilots and, eventually, heroic flying aces during World War I. Devoted best friends, their mutual love of the girl eventually threatens their bond. Meanwhile, a hometown girl who’s the lovestruck lifelong next door neighbor of one of them, pines away.
As a parting shot, fired reporter Ann Mitchell prints a fake letter from unemployed “John Doe,” who threatens suicide in protest of social ills. The paper is forced to rehire Ann and hires John Willoughby to impersonate “Doe.” Ann and her bosses cynically milk the story for all it’s worth, until the made-up “John Doe” philosophy starts a whole political movement.